2016 Villain of the Year

2016 Villain of the Year

As 2016 comes to an end we choose our Villain of the Year. In a particularly crowded category there can be only one winner: train delays!

Group discussions depend on many things; well-organised product management, a clear briefing and fantastic recruitment amongst others. However, train delays can derail everything if consumers can’t get to the groups on time and this year has been particularly shocking. find out more

Music in advertising : have brands stopped listening to the Grapevine?

Music in advertising : have brands stopped listening to the Grapevine?

Music is a powerful communications tool, a universal language which transcends borders and cultural barriers, and this is increasingly important in the context of global brands and advertising.   Academic literature shows that the right song or soundtrack can increase attention, making an ad more likely to be noticed, viewed and understood. find out more

What happens when the music stops?

What happens when the music stops?

Having spent some time recently doing ethnographic interviews with consumers about high-end music systems, I started thinking about the major role that sound – and music in particular, plays in our lives, and how it may affect our perceptions of brands. find out more

Travellers Tales – Body Language

Travellers Tales – Body Language

It has been said that the spoken word only makes up about 7% of communication, so when researching abroad what you say with your body language is more important that what you know of the local dialect. Body language isn’t universal, though, so we thought we’d share some insights we’ve gained over the years about what gestures to use – and which to avoid – to make yourself understood, or avoid a cultural ‘faux pas’. find out more