Global Consumer Insight

We are an award-winning, boutique qualitative research agency. We build bridges from respondents’ thoughts, beliefs and needs to our client’s bottom lines. Our consultancy is rooted in understanding the complexity of both respondents’ emotional intelligence and clients’ commercial objectives. As our name suggests, we shed light on consumer behaviour to inform and guide business decisions, both in the UK and across the globe.

Creative

Cosmopolitan

Commercial

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We love to travel and to learn new words. We’re sure we won’t be the only ones experiencing ‘Fernweh’ in the coming… https://t.co/Z6PYWsAG2N, Mar 24
Our weekend listening recommendation is “You’re Dead To Me”: a brilliant mix of historical experts and comedians di… https://t.co/zfMoKHuMxl, Mar 21

Marta Tokarzewska, Manager, Audiences EMEA, BBC Worldwide

Green Light was very responsive to our comments and needs with regards to the research and delivered an effective and insightful presentation.

Vania Cortesi, People Research

Greenlight cannot be defined as a supplier but rather a partner to us. They demonstrate excellent skills in all stages of the research process, from organisation (of sometimes very complex fieldwork!) to delivery of exhaustive and thorough results, which are always clear and to the point. Greenlight does not stop at “picking up the brief and carrying out the research” … they put something more into their work. They are always on the lookout for insights or details that might be of interest for a particular study. They can always be relied upon for handling all aspects of a project, including the relationship with the local clients. All in all, Greenlight is a totally reliable and precious partner to us.

Kath Bishop, Market Intelligence Manager, AAH Pharmaceuticals

First impressions … experienced, realistic, professional, knowledgeable, approachable, confident, enthusiastic and flexible. Lasting impressions …… that and very much more. From a very broad and open project objective Greenlight produced valuable insight and actionable feedback that has certainly had a positive impact on the business. It provided some key areas of focus and has led to a range of activity that we are currently addressing.

Omar Mahmoud, Chief Market Knowledge, UNICEF

Our international project, conducted across several countries under tight timing, was executed seamlessly from beginning to end. The quality of fieldwork was consistent across countries, and the report flowed smoothly, striking a balance between giving an overall multi-country perspective, and highlighting country specifics. I found Green Light Research competent, collaborative, flexible, and pro-active. Having one focal point to contact ensured consistent quality for the whole project and saved time and effort. The technical and logistical aspects of the research were also handled professionally. It was an actionable piece of research and a rewarding experience.

Laura Koenig, Consumer & Business Insight Manager, Lindt & Sprungli

I worked with Green Light on a strategic qualitative research programme which provided the foundations of our consumer knowledge on brands and helped to define the key direction of our brand strategy. I really appreciated the flexibility, pro-activity, expertise and involvement of the Green Light team throughout the process.

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