global insight strategy

We are an award-winning, qualitative research consultancy. The lynchpin between consumers’ thoughts, feelings, beliefs and needs, and our clients’ ongoing success. As our name suggests, we shine a light on consumer behaviour to inform and guide business decisions, both in the UK and across the globe.

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  • creative

    • We have worked with Audi on the creative development of numerous advertising campaigns.

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  • cosmopolitan

    • We have co-ordinated global projects for CooperVision, providing insight into the lives of contact lens wearers.

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  • commercial

    • We’ve run ideation sessions with micro SMEs to help o2 better tailor their offering.

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We are bold thinkers, always objective in our approach. We unearth actionable insights and collaborate with our clients to influence change and drive innovation.

Contact us to find out how we can help you
Quotation Marks
I worked with Green Light on a strategic qualitative research programme which provided the foundations of our consumer knowledge on brands and helped to define the key direction of our brand strategy. I really appreciated the flexibility, pro-activity, expertise and involvement of the Green Light team throughout the process.
Laura Koenig, Consumer & Business Insight Manager
Lindt & Sprungli
Experienced, realistic, professional, knowledgeable, approachable, confident, enthusiastic and flexible. Lasting impressions …… that and very much more. From a very broad and open project objective Greenlight produced valuable insight and actionable feedback that has certainly had a positive impact.
Kath Bishop
The findings were incredibly detailed and more far reaching than we had anticipated, and have led the way to bringing change to our business because it’s now based on what our guests need and want.
Helen Horner
Center Parcs
Greenlight bring a fresh enthusiasm to all projects and have a remarkable ability to grasp the complexity of a subject, even when it is quite technical. Their debriefs are insightful, and have guided decision making within our organisation.
Rosie Tapp
Bel UK
Green Light was very responsive to our comments and needs with regards to the research and delivered an effective and insightful presentation.
Marta Tokarzewska
BBC Worldwide