Curing the Dry January hangover
Dry January has become an increasingly popular fixture of consumers’ (and several of the Green Light team’s) calendars. For many,…
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Our curiosity corner, musings on all things, from broad interests such as travel, culture and design to industry specific news and trends.
Electric vehicles – is range anxiety a thing of the past?
An emerging market The UK ban on petrol cars is less than a decade away – and the situation regarding…
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A Blueprint for Brands in a Post-COVID world
In an initiative spearheaded by Beyond Research, Italy, Green Light was part of a 17 country collaboration to produce a…
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What can brands learn from South Africa during the pandemic?
Community seems to be the buzz word now we are all confined to our homes for the foreseeable future, without…
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What happens when the music stops?
Having spent some time recently doing ethnographic interviews with consumers about high-end music systems, I started thinking about the major…
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Finding the sweet spot – do Mums know the bitter truth about sugar?
The Mums we speak to every week in the course of our group discussions, accompanied shopping trips and in home…
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Forming, storming, norming, performing at HIGNFY
Green Light had a great night out recently, attending the filming of Have I Got News For You. With filming…
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You’ll always find them in the kitchen for research
In our recent ethnographic and in-home research studies, we have noticed an increasing trend for respondents to head straight through…
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Mentioning the unmentionable – is no subject taboo in a group?
As a qualitative researcher, I have on many occasions been asked to conduct research on sensitive or embarrassing topics, including…
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From Mother’s Shame to Mother’s Pride: the evolving UK lunch
A long long time ago, in the early Nineties, I took part in a school exchange with a Gymnasium in…
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