O2 B2B Project

THE BUSINESS CHALLENGE: To define O2’s value proposition, updating their offer and reviewing the contents they were offering for Micro SMEs

THE RESEARCH CHALLENGE: To identify the needs of the target, to understand the competitors positioning and analyse the features of differentiation in the market – factoring the research around the target’s busy work schedules

HOW WE RESPONDED: We combined an online forum with some ideation sessions to ascertain not just the rational responses to the offering, but also the more emotional unmet needs

THE OUTCOME: The project highlighted a clear direction for future bundled services, tailored to the specific needs of Micro SMEs