A Blueprint for Brands in a Post-COVID world

Why is the report relevant to you?

The report is the first global qualitative viewpoint of the COVID-19 pandemic.

It analyses human response to the virus according to the situation in 17 different countries, taking into consideration economic, socio-political and cultural factors. The output therefore includes nuanced local analysis as well as plenty of concrete market-specific insights. The countries involved include:

UK
Australia
Italy
Arab Emirates
Argentina
Belgium
Brazil
China
France
Germany
India
Russia
Saudi Arabia
Singapore
Spain
Thailand
USA
The analysis identified five consumer archetypes – the Warrior, the Jester, the Innocent Victim, the Common Man and the Creator. Each of the Archetypes has a corresponding role for brands to meet their needs. Concrete examples from the countries and across industries are used to bring to life each possible brand role.

The report also highlights 7 key insights for brands to take into consideration as they move into the future.